Podcasts For Content Marketing - Pros, Cons, Examples And ... - Sff Marketing Podcast

Published Feb 02, 21
10 min read

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In truth, it became our main method for promoting our podcast. Produce a Trello board and set up four Columns: Podcasts, Called, Intrigued, Reserved. Include all the podcasts and contact information to the very first column. Compose the email that would sell YOU on yourself. Write down some fascinating facts about yourself.

Document the things that you 'd want to hear from a guest pitch. When I pitched myself to other shows, I always included a link to my rap video. It was something genuinely special and makes for a fascinating topic to go over. It's what sets me apart from other guests.

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Craft each e-mail specifically for the program and prevent a mass copy and paste task. Also, you do not have to be so god damn specialist. You're human and they're human. Be human. After you send out a pitch, move the card over to the next column: Contacted. It's likewise an excellent idea to make it possible for Card Aging, so you can get a graph of the length of time those cards have been being in each column.

Don't follow up a few days later and resemble, "what the fuck, brother?" Give it a few weeks and follow-up with a short e-mail ending with a question. Who understands? Your e-mail could have ended up in their spam folder, or you had the incorrect email address. The goal is the relocation the cards along the columns and book as numerous interviews as you can regularly.

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Hard however fun The real idea here is to do something nobody has ever done to promote a podcast. I did this for Listen Cash Matters, and I did it again for the Driven podcast. Up till this time in the online marketing area, I have actually developed three different rap videos which you can see here, here, and listed below.

Nobody viewed it even though we promoted the hell out of it. I think that it was a mix of individuals assuming it would have been shitty and not being funny enough. The fact is, this video did more for our show than almost any other kind of podcast marketing we tried.

Both Quartz and The Telegraph discussed it, bringing very little traffic, however a lots of street cred and link juice (podcast on starting a digital marketing career). Not everyone will develop a rap video, however this is an exercise of thinking outside of the podcasting world to do some smart promotion. Lame If you got some extra cash burning a hole in your pocket, go on and purchase some Facebook advertisements.

Nevertheless, they are unworthy the effort and are extremely short-term. I 'd much rather focus on developing content that will reside on the internet permanently and regularly bring me new listeners for the rest of my presence. Facebook advertisements worked for us when we had Mr. Money Mustache on our show.

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We produced an excellent program with him, and his fans ENJOYED it. They shared it on Reddit, Facebook, and his forum - podcast on sales and marketing working together. He also shared it on his massively big Twitter account. All of which got us a fast fuck-ton of brand-new listeners. All we did was take advantage of it for a brief time.

Money Mustache, and for just a few hundred bucks, we were able to profit from that a person episode. We attempted it a few more times with other guests and didn't get nearly the same reaction. That episode continued to be connected to and talked about on social media without us needing to purchase any more Facebook advertisements.

If you're anything like me, producing show notes for your episodes is the most dreaded job of publishing a podcast. The truth is, you ought to take your show notes just as seriously as you take your program. Treat your show notes like real post that provide legitimate worth and beneficial links.

I'm not discussing transcripts. Sure, they supply more words for SEO value, however if they are not cleaned and formatted and provide genuine value, then you are losing your money and time - airbnb marketing trends podcast. Compose something brand-new. Turn your episodes into readable material. Supply links to the things you speak about in your program.

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If you do not wish to write program notes, you should work with somebody to compose them for you. You can begin by reaching out to your audience because they currently listened to your program. Or you can hire a kick-ass freelance writer. They listen, perform additional research, and turn every one of the episode posts into incredible SEO bait, assisting to reel in more listeners by means of Google - home business marketing podcast.

We looked at what episodes got the most downloads and attempted to create comparable episodes in the future. We also attempted different types of episodes like Q&A s and determined to see if we need to continue doing them. It'll set you apart from a lot of other shows and make you more most likely to get included since there are workers at iTunes listening.

Use your ears. If it sounds good, then it probably is. Purchase a great mic. I advise the Audio Technica ATR 2100 and an excellent introduction USB mic. If you wish to buckle down, purchase a good USB mixing board (I utilize a Mackie ProFx8) and a vibrant mic (I utilize the Shure SM7B which is a basic broadcast mic used by Marc Maron).

Each of our episode program notes had over 500 words and some rank very high on Google bringing us listeners by means of search. I like this Gimmick. These are easy to sign up for and worth inspecting out to see if there are chances to be talked to. It's likewise an easy way to discover podcast visitors if you're looking for a professional on a specific topic.

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It's likewise an easy method to find podcast guests if you're searching for an expert on a particular subject. It works well to speed up growth, however it can lead to burn out. We started with producing an episode once a week for the first 8 months. Then in May of 2014, we try out doing a day-to-day episode for the next 31 days and our downloads took off (smart brand marketing podcast).

Daily can be excellent for making money however I do not recommend it anymore - email marketing insights podcast. It's frustrating. I like the concept, but more as a means for special material as a giveaway to people who sign up for your e-mail list. Marc Maron creates two-minute video to promote each episode with simply a basic still image.

I will not be doing this, however I'm not versus it. Sure, why not. As long as you have creative control over your show. Lame, but easy enough. I would just recommend this if you're incredibly enthusiastic and enjoy taking part in Facebook Groups or Online forums based on your topic. I'm very little of a writer and discover a difficult time with this, so for me, it's unworthy the agony of composing.

This one is a no-brainer. Most likely won't get you much, but easy enough to do once and leave it alone. From experience, I can tell you that Reddit is the only great source on this list. StumbleUpon can draw it, Pinterest is the incorrect crowd, and Google+ is dead. Yes, however make them yourself rather of utilizing the Javascript-heavy ones supplied by each social media network.

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If you're not selling something with a direct ROI, prevent this. marketing nerds podcast. Too expensive. I'm not simply a fan of paying for fans. There is this notion that the more evaluations your podcast has, the greater you are ranked in iTunes. Nevertheless, there is no tested correlation. In truth, outside studies done by Libsyn (podcast hosting software application) suggests that reviews hold little weight as compared to hitting the "Subscribe" button.

What that means is you must definitely get more reviews because, in turn, that will assist you get you more subscribers (podcast interview marketing ... the best alternative). Podcasts like Serial or S-Town do well because each episode makes you desire to listen the next one. The program LOST was infamous for leaving cliffhangers with the guarantee that they 'd be dealt with in the next episode, so of course, you 'd tune in.

John Lee Dumas left a review on our podcast. I don't believe he ever heard a single episode (ituens marketing secrets podcast). He put his program name therein. I do not really see the value in this. Sure, leave your convenience zone and promote. I wouldn't speak solely to promote your podcast though.

But talking to develop your personal brand is a great idea, particularly if you're spent for it. Yes, leave the podcast studio and satisfy your fans. This is life-changing and had an extensive affect on me as a podcaster. fitness marketing podcast. If you're attempting to develop a blog/podcast, you must be collecting emails.

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Provide choices. Deal them exclusive content for signing up, like bonus episodes or videos. Usage Mailchimp. It's totally free in the beginning. Develop something unique for your preferred podcasts. I remixed The Fizzle Show style music as a metalcore tune (as you understand, I'm a fan of metalcore) and developed the theme music for The $100 MBA Show and Podcast Motion. This settles in word-of-mouth promo. App shops are simply another directory site. I don't think it deserves the time and cash to create an app to promote a podcast unless you were generating income on it. The marketing overlap seems quite low. I think creating an online street team is a dazzling concept.

Create banners they can install by themselves sites. legal marketing made easy podcast. This is simple enough to include in your show notes. We did this for all of our episodes but saw really little activity from them. The tweetable text needs to be truly great and important for this to work. Do not make inside jokes tweetable.

I've said this before and I'll state it again. Business card is dead. Don't squander the money. I believe it's a good concept to distribute cool boodle to your listeners. They will be blown away by this gesture making them more loyal to your program. Constantly want to develop brand ambassadors.

We thought long and hard about doing this and our listeners desired us to. I say go for it. I doubt anyone has ever seen someone wearing a tee shirt of a podcast and began listening to it. It's a great concept to offer out t-shirt for complimentary to your listens to develop a faithful army of word-of-mouth promoters.

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I'm glad you made it through. How do you feel? Are you delighted? Do you have a tactical plan? I know I'm pumped and ready to begin promoting!. Keep in mind, we're all pals here. Let's assist each other out and make podcasting even larger. When we prohibit together, it assists out everyone. recruitment marketing international podcast.

I do not have a shitty list to provide. Simply enjoy an e-mail once in a while. You agree to get e-mails from Matt Giovanisci. I'll respect your personal privacy and unsubscribe any time.

There are tons of different ways to promote a podcast. Some are relatively simple and don't require a lot of effort, while some may take a bit more time. I have actually attempted to consist of a variety of various podcast marketing techniques so that you can pick what makes good sense for you.



Contents Sounds easy however new subscribers are the most important element in ranking greater in Apple Podcasts (previously iTunes). It likewise indicates listeners will instantly down brand-new episodes when they're released. barry moore active marketing podcast. Apple Podcasts is the big gamer but Spotify and Google are rapidly acquiring ground as the go-to place where individuals discover and listen to podcasts.

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