Podcasts For Content Marketing - Pros, Cons, Examples And ... - Podcast Marketing Strategies

Published Feb 03, 21
10 min read

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We released an uncensored individual finance podcast called Listen Cash Matters that got The following guide to podcast marketing is packed with suggestions, tactics, and ball-busting work. It consists of whatever we did, everything we found out, and everything we understand. Easy as Shit Every successful podcast is self- serving. Marc Maron (WTF with Marc Maron) began his podcast out of desperation.

Chris Hardwick (Nerdist) wanted to chat with his unpopular good friends and geek-out with celebrities. Sarah Koenig started the podcast by resolving a murder somebody emailed her. You do not need to develop an "avatar" or "perfect listener" to craft the perfect podcast. The concept behind Listen Money Matters was to produce a podcast that we wished to hear an individual finance podcast that would interest a 30-year-old beer-drinking male (online marketing made easy podcast).

Our show has a heavy metalcore style song I composed. We began each program discussing craft beer or mixed drinks we're drinking during the recording. And we cursed a lot. Our evaluations were mixed. They were mainly favorable, but we got some that were extreme. I had to advise myself that the people who listened liked us.

We developed a podcast to find similar individuals who would enjoy what we enjoyed. And it ends up our audience wasn't comprised of 30-year old craft beer drinking males. We had a melting pot of males, females, lesbians, seniors, finance geeks, business owners, Australians, tweens, and more!. Not just podcasts, however TV programs too.

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We found methods to work aspects of those programs into ours. Find the commonalities that will become your "avatar.". Even if everyone hires a former secondhand vehicle commercial commentator on Fiverr to develop their intro, does not suggest you have to - adding podcast to my marketing. Attempt composing your own music. Attempt no intro music at all!.

I'm not stating you should not start a narrative design podcast, but rather, do the program you would wish to listen to and not because it's a trend. highest rated marketing podcast 2017. Easier said than done At the start of every show, I check out a new catchphrase as part of our intro. An example would be: Hey everyone! Invite to Listen Cash Matters: the program that goes through you like shit through a goose.

I would offer credit to the person who sent it in. In some cases they would be severe, other times they would be odd and funny. But they were all created by fans and To include the fans in the program in an unique way. I wanted to enhance our Twitter followers and engagement - podcast on affiliate marketing.

Whenever I heard my name on the radio, or a podcast, or TELEVISION, or composed in an article, I smiled. It's the best little feeling in the world when someone states your name in front of an audience (below the fold podcast digital marketing). We also provided our e-mail address at the start and even every episode and encouraged people to send us concerns.

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It also gave us insight into what our audience was going through financially, which helped us produce a much better program. We invested in Intercom simply to keep up and keep track of all the emails we were getting. In hindsight, I would not have actually changed a thing. I just would have gotten more involved and worked with assistance.

Not simply behind the mic, however face to face and through any other means of communication. Marc Maron is a great example of this. He is extremely transparent about his life on the program and active on Twitter communicating with his audience. At his standup reveals, his audience brings him baked products.

Dan Harmon (Harmontown) does a live show and typically invites members of his audience on stage to chat with him, and it's something we did throughout our only live program at FinCon, a monetary blogger conference. We welcomed bloggers who were listening to our program live to come up and provide one personal finance tip.

Build a tight community around your podcast. robert rose content marketing podcast. Discover ways to involve your listeners in your program. Every when in a while we would do episodes entitled This Financial Life (a mock of This American Life) where we 'd assist a listener with their individual finances live on the podcast. We likewise did weekly episodes called 5 Concerns (a mock of an old Daily Program bit) where we would answer 5 listener questions on the program.

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or website and request questions that you'll address on the show where listeners can post occasions. Nerdist does this at the start of their episodes (law practice marketing podcast). Comedy Bang Bang welcomes listeners to send theme music and "Would You Rather" circumstances for games they play on the program. They also ask for catchphrases.

in each episode, asking them to share with their audience. where listeners can contact us to vent, ask questions, or simply inform you just how much they like your program, and play the voicemails on the show (american marketing association podcast). Team up with another podcast with a big audience, or a company with a big audience, to offer prizes.

The "Follow Everyone" Twitter method, the "Tweet The Same Thing 50 Times a Day" trick, and the "Hashtag Overload" are just a couple of common tricks I've seen suggested. All were resulting in stagnant growth and minor engagement - digital marketing . Online marketers typically forget the root of Social network. Tweeting and publishing your most current episodes over and over throughout various times of the day is not social.

And if you're on Facebook, just 1% of your fans see it if nobody Likes, Comments or Shares it. I do not think social media is a waste of time. I think that it plays a significant role in podcast marketing, however you need to embrace the appropriate social networks frame of mind.

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At the minimum choose two. Select Twitter and Facebook. There that was easy. For my approaching program, I'll be concentrating on Twitter due to the fact that I enjoy the platform more so than Facebook. Later on, I will be broadening into Facebook as the program grows. Social network is not a place to transmit your newest episodes.

Social network is an opportunity for you to speak to your fans; have a discussion with them. Your fans are your best method to grow your audience. Our show's success was based solely on the fact that our fans told their family and friends about our program. They would tell us on Twitter and Facebook and when they emailed us.

So don't think about it as a flat out marketing channel, but as a place to chat with fans, get ideas for shows, and getting in touch with future guests. Your social presence will grow the more you engage with your audience. Inform your fans about an upcoming visitor and ask to submit questions.

If you do not, make sure to explain who the person is and the expertise they give the table. Use social media as a way for fans to produce material for your show. Inquire to send you catchphrases or concerns that require answering. We had a custom on our program where we would consume beer and talk about it at the start of each episode.

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Then, post them on Twitter and facebook and tag the beer business in the picture. Also, we would ask a concern like, "who want to try this beer?" to start a discussion. Program your listeners that you are a real person by taking personal images and posting them. Go out for a drink with former visitors and take a selfie.

Host a live podcast and take a selfie with your audience. Do something different and tape an entire podcast episode while driving in your automobile and take a selfie. Forming partnerships is essential to the success of any podcast. Make buddies. Share what they produce. Cheer on your good friends and they will return the favor it's good karma.

Then, send an easy e-mail to the blog owners asking if they would add your show to the list. Extremely couple of podcasters do this. I envision it relates to the worry of rejection or connecting. It was tough for me initially, too, however we were able to increase our search traffic and listeners with this strategy.

If you get listed on a blog site post that gets a lot of engaged traffic, possibilities are you'll see results quickly. However more frequently, it will play out long-lasting, making you excellent links from relevant material. It's why having a kick-ass podcast landing page is so important. A common mistake with landing pages is giving people way a lot of choices.

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I think a great podcast landing page ought to have the list below elements: A method to quickly listen to the current episode without scrolling. haley marketing podcast. A large and clear heading describing the program. A big ass button that will allow them to subscribe on iTunes (and ONLY iTunes since it's the biggest directory and most significant value.

A list of recent episodes. A single way to interact with the program by means of social networks or email. social media marketing world review podcast. I did a fair amount of research study when creating a style for this website. I searched the web for inspiration and showed up quite dry. Nevertheless, there were a couple of that I discovered to be "not bad" and they are Serial, WTF, and Star Talk Radio.

So, I chose to compose one myself integrating all the very best tactics and the individual tips that worked for me in the past. This is my main technique for growing any online service. I've developed a six-figure pool care education business by setting up definitive guides based around pool care.

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It was a collaborative guide that has continued to bring the podcast traffic and listeners. This guide took us a couple of weeks to develop. Conclusive guides are an excellent long-lasting technique for building an audience for any online task. I have short articles on my websites that were written years ago and still generate a massive amount of traffic and steady development.

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If you do not have an audience, and your show is self-serving, create a definitive guide on your own like this one. Ask yourself the questions you would like to know that ought to be consisted of in the guide and find the responses. Do a Google search to discover all of the pages that talk about your subject.

Detail your guides like a book utilizing all the data you have actually gathered and the questions you've answered. If you're using WordPress, put the summary into WordPress and just fill in all the headings as you go. Once you're completed composing a crazy quantity of words, and you believe you 'd covered the topic better than anyone else on the internet, modify and purge what's redundant or unneeded this consists of words and sentences, and graphics and sections.

Do not add graphics for the sake of including graphics. Graphics should serve an educational function. Release and promote that post as strongly as if you were introducing a new book or podcast. Repeat all the actions in this guide. Tough to book, easy to speak In 2008, I was invited on Martha Stewart Living Radio to talk about swimming pool care during their early morning program at 7 am on Sirius Satellite Radio.

And I thought this was the game changer and my website was going to "BLOW UP!" That morning, I was worried and pacing by the recommended land-line, awaiting the call from Martha Stewart. The phone sounded and frightened the living shit out of me, even when I was anticipating it. alternative to podcast interview marketing.

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" Ok, they're finishing up the last section, so hold on tight, and Mindy will introduce you." Truthfully, I had no concept if here name was Mindy. All I understood was that it was NOT Martha (marketing and authenticity topic in podcast). After the interview, I went to my computer system to examine Google Analytics and saw no bump in traffic.