Podcast Marketing: The 2020 Definitive Guide (Based On A ... - Sci Fi And Fantasy Marketing Podcast

Published Jan 08, 21
10 min read

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In reality, it became our main method for promoting our podcast. Develop a Trello board and established four Columns: Podcasts, Contacted, Intrigued, Reserved. Add all the podcasts and contact details to the first column. Write the email that would offer YOU on yourself. Jot down some intriguing realities about yourself.

Document the important things that you 'd wish to speak with a visitor pitch. When I pitched myself to other shows, I always included a link to my rap video. It was something truly unique and makes for an intriguing subject to talk about. It's what sets me apart from other visitors.

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Craft each email specifically for the show and prevent a mass copy and paste job. Also, you do not need to be so god damn specialist. You're human and they're human. Be human. After you send out a pitch, move the card over to the next column: Called. It's also a good idea to enable Card Aging, so you can get a graph of the length of time those cards have been sitting in each column.

Don't follow up a couple of days later and resemble, "what the fuck, brother?" Give it a couple of weeks and follow-up with a short e-mail ending with a question. Who knows? Your email might have wound up in their spam folder, or you had the wrong email address. The objective is the move the cards along the columns and book as numerous interviews as you can consistently.

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Difficult however enjoyable The genuine concept here is to do something no one has actually ever done to promote a podcast. I did this for Listen Cash Matters, and I did it once again for the Driven podcast. Up till this time in the online marketing area, I have actually developed 3 different rap videos which you can see here, here, and below.

Nobody watched it although we promoted the hell out of it. I think that it was a mix of people presuming it would have been shitty and not being amusing enough. The reality is, this video did more for our program than almost any other kind of podcast marketing we tried.

Both Quartz and The Telegraph discussed it, bringing extremely little traffic, however a ton of street cred and link juice (how to launch a podcast marketing). Not everybody will create a rap video, but this is an exercise of believing exterior of the podcasting world to do some clever promo. Lame If you got some extra money burning a hole in your pocket, go on and buy some Facebook advertisements.

Nevertheless, they are unworthy the effort and are really short-term. I 'd much rather focus on creating content that will survive on the web forever and regularly bring me brand-new listeners for the rest of my existence. Facebook advertisements worked for us when we had Mr. Cash Mustache on our show.

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We produced a fantastic show with him, and his fans LOVED it. They shared it on Reddit, Facebook, and his forum - podcast / youtube marketing services. He also shared it on his enormously large Twitter account. All of which got us a quick fuck-ton of brand-new listeners. All we did was take advantage of it for a short time.

Cash Mustache, and for simply a couple of hundred bucks, we were able to profit from that ONE episode. We tried it a few more times with other visitors and didn't get almost the very same action. That episode continued to be linked to and spoke about on social media without us having to purchase any more Facebook ads.

If you're anything like me, producing show notes for your episodes is the most dreadful task of publishing a podcast. The truth is, you should take your program notes just as seriously as you take your show. Treat your program notes like real article that offer legitimate value and helpful links.

I'm not talking about transcripts. Sure, they provide more words for SEO value, however if they are not cleaned and formatted and provide real worth, then you are wasting your time and cash - marketing bok podcast. Compose something brand-new. Turn your episodes into readable material. Supply links to the important things you speak about in your show.

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If you do not wish to compose program notes, you should work with somebody to compose them for you. You can start by connecting to your audience due to the fact that they already listened to your show. Or you can hire a kick-ass freelance writer. They listen, perform additional research study, and turn every one of the episode posts into extraordinary SEO bait, helping to attract more listeners through Google - affiliate marketing paid advertising podcast.

We looked at what episodes got the most downloads and tried to produce similar episodes in the future. We likewise attempted various kinds of episodes like Q&A s and measured to see if we must continue doing them. It'll set you apart from a great deal of other shows and make you more most likely to get featured given that there are workers at iTunes listening.

Use your ears. If it sounds excellent, then it probably is. Purchase a good mic. I suggest the Audio Technica ATR 2100 and an excellent intro USB mic. If you wish to get major, buy a great USB blending board (I utilize a Mackie ProFx8) and a dynamic mic (I utilize the Shure SM7B which is a basic broadcast mic used by Marc Maron).

Each of our episode show notes had over 500 words and some rank extremely high up on Google bringing us listeners through search. I like this Gimmick. These are easy to sign up for and worth inspecting out to see if there are opportunities to be spoken with. It's also a simple method to discover podcast guests if you're searching for a professional on a particular topic.

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It's likewise a simple way to discover podcast visitors if you're looking for a specialist on a particular subject. It works well to accelerate growth, however it can result in burn out. We started with producing an episode when a week for the first 8 months. Then in May of 2014, we experimented with doing a daily episode for the next 31 days and our downloads blew up (podcast small business big marketing).

Daily can be really good for earning money but I don't suggest it any longer - 0001 high response marketing podcast episode 1 objection handlin.mpeg. It's frustrating. I like the idea, however more as a means for unique material as a giveaway to people who register for your e-mail list. Marc Maron produces two-minute video to promote each episode with just an easy still image.

I will not be doing this, but I'm not versus it. Sure, why not. As long as you have innovative control over your show. Lame, however easy enough. I would only advise this if you're incredibly passionate and delight in taking part in Facebook Groups or Forums based on your topic. I'm not much of an author and discover a tough time with this, so for me, it's not worth the pain of composing.

This one is a no-brainer. Most likely won't get you much, however simple enough to do as soon as and leave it alone. From experience, I can tell you that Reddit is the only good source on this list. StumbleUpon can suck it, Pinterest is the wrong crowd, and Google+ is dead. Yes, but make them yourself rather of utilizing the Javascript-heavy ones provided by each social networks network.

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If you're not selling something with a direct ROI, avoid this. tsectre sauce the restaurant marketing podcast. Too costly. I'm not just a fan of paying for fans. There is this notion that the more evaluations your podcast has, the greater you are ranked in iTunes. Nevertheless, there is no tested connection. In truth, outdoors research studies done by Libsyn (podcast hosting software) suggests that reviews hold little weight as compared to striking the "Subscribe" button.

What that means is you ought to definitely get more reviews since, in turn, that will assist you get you more subscribers (sf fantasy marketing podcast). Podcasts like Serial or S-Town do well because each episode makes you want to listen the next one. The show LOST was notorious for leaving cliffhangers with the pledge that they 'd be resolved in the next episode, so naturally, you 'd tune in.

John Lee Dumas left an evaluation on our podcast. I don't believe he ever heard a single episode (podcast marketing tips). He put his show name therein. I do not truly see the value in this. Sure, get out of your convenience zone and promote. I wouldn't speak exclusively to promote your podcast though.

However speaking with construct up your individual brand name is a great concept, particularly if you're spent for it. Yes, leave the podcast studio and meet your fans. This is life-altering and had a profound affect on me as a podcaster. pat flynn podcast affiliate marketing. If you're trying to build a blog/podcast, you must be gathering e-mails.

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Provide them choices. Deal them exclusive material for registering, like reward episodes or videos. Use Mailchimp. It's complimentary initially. Develop something special for your preferred podcasts. I remixed The Fizzle Show theme music as a metalcore tune (as you know, I'm a fan of metalcore) and developed the theme music for The $100 MBA Show and Podcast Motion. This settles in word-of-mouth promo. App shops are just another directory site. I don't believe it's worth the time and money to produce an app to promote a podcast unless you were generating income on it. The marketing overlap appears pretty low. I believe producing an online street team is a brilliant concept.

Produce banners they can put up on their own sites. marketing products to church leadership podcast. This is easy enough to include in your program notes. We did this for all of our episodes but saw very little activity from them. The tweetable text needs to be truly excellent and valuable for this to work. Do not make inside jokes tweetable.

I have actually stated this before and I'll say it again. Business card is dead. Do not squander the cash. I believe it's a great idea to hand out cool boodle to your listeners. They will be blown away by this gesture making them more faithful to your show. Always seek to construct brand name ambassadors.

We thought long and hard about doing this and our listeners desired us to. I say go for it. I doubt anybody has ever seen somebody wearing a t-shirt of a podcast and started listening to it. It's a great idea to give out t-shirt totally free to your listens to build a faithful army of word-of-mouth promoters.

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I'm pleased you made it through. How do you feel? Are you thrilled? Do you have a tactical plan? I understand I'm pumped and prepared to begin promoting!. Remember, we're all buddies here. Let's help each other out and make podcasting even larger. When we prohibit together, it assists out everybody. affiliate marketing podcast free.

I don't have a shitty checklist to provide. Just enjoy an e-mail every now and then. You concur to get e-mails from Matt Giovanisci. I'll respect your personal privacy and unsubscribe whenever.

There are lots of various ways to promote a podcast. Some are fairly simple and don't require a lot of effort, while some may take a bit more time. I've attempted to include a range of various podcast marketing methods so that you can decide on what makes good sense for you.



Contents Sounds simple but brand-new customers are the most crucial consider ranking higher in Apple Podcasts (formerly iTunes). It likewise implies listeners will instantly down brand-new episodes when they're released. australian guest i love marketing podcast. Apple Podcasts is the big player however Spotify and Google are rapidly gaining ground as the go-to place where people find and listen to podcasts.

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