9 Marketing Lessons For Podcasters: Inside The Strategy Of ... - Marketing Your Business Podcast

Published Dec 21, 20
10 min read

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In reality, it became our main strategy for promoting our podcast. Develop a Trello board and established 4 Columns: Podcasts, Called, Interested, Booked. Include all the podcasts and contact info to the very first column. Compose the email that would sell YOU on yourself. Jot down some intriguing truths about yourself.

Document the important things that you 'd wish to hear from a guest pitch. When I pitched myself to other shows, I always included a link to my rap video. It was something genuinely special and produces an intriguing subject to discuss. It's what sets me apart from other guests.

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Craft each e-mail specifically for the program and avoid a mass copy and paste job. Also, you do not have to be so god damn professional. You're human and they're human. Be human. After you send a pitch, move the card over to the next column: Called. It's also an excellent concept to enable Card Aging, so you can get a visual representation of how long those cards have been sitting in each column.

Don't follow up a couple of days later on and resemble, "what the fuck, brother?" Provide it a few weeks and follow-up with a brief e-mail ending with a question. Who knows? Your email might have ended up in their spam folder, or you had the incorrect e-mail address. The goal is the relocation the cards along the columns and book as numerous interviews as you can consistently.

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Difficult however fun The real idea here is to do something no one has actually ever done to promote a podcast. I did this for Listen Cash Matters, and I did it once again for the Driven podcast. Up up until this time in the internet marketing area, I've developed 3 different rap videos which you can see here, here, and below.

No one viewed it even though we promoted the hell out of it. I think that it was a mix of people presuming it would have been shitty and not being amusing enough. The reality is, this video did more for our program than practically any other type of podcast marketing we attempted.

Both Quartz and The Telegraph blogged about it, bringing very little traffic, but a lots of street cred and link juice (socialmedia marketing podcast). Not everyone will produce a rap video, however this is an exercise of thinking beyond the podcasting world to do some clever promotion. Lame If you got some extra cash burning a hole in your pocket, go on and buy some Facebook ads.

Nevertheless, they are unworthy the effort and are very short-term. I 'd much rather concentrate on developing content that will live on the internet forever and regularly bring me brand-new listeners for the rest of my existence. Facebook ads worked for us when we had Mr. Cash Mustache on our program.

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We developed a great show with him, and his fans ENJOYED it. They shared it on Reddit, Facebook, and his online forum - podcast marketing midroll. He also shared it on his enormously large Twitter account. All of which got us a quick fuck-ton of new listeners. All we did was leverage it for a short time.

Money Mustache, and for just a few hundred bucks, we were able to profit from that ONE episode. We tried it a few more times with other visitors and didn't get almost the same reaction. That episode continued to be connected to and spoke about on social media without us having to buy anymore Facebook ads.

If you're anything like me, producing program notes for your episodes is the most dreaded task of releasing a podcast. The truth is, you must take your show keeps in mind just as seriously as you take your program. Treat your program notes like genuine blog posts that supply legitimate value and helpful links.

I'm not speaking about transcripts. Sure, they provide more words for SEO value, however if they are not cleaned and formatted and offer real value, then you are wasting your money and time - mastermind podcast author marketing. Write something new. Turn your episodes into legible material. Supply links to the things you speak about in your program.

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If you do not desire to compose show notes, you must hire somebody to compose them for you. You can start by reaching out to your audience due to the fact that they currently listened to your show. Or you can hire a kick-ass freelance author. They listen, carry out extra research, and turn each one of the episode posts into incredible SEO bait, assisting to reel in more listeners through Google - marketing made easy podcast.

We took a look at what episodes got the most downloads and tried to create similar episodes in the future. We also attempted various types of episodes like Q&A s and determined to see if we ought to continue doing them. It'll set you apart from a lot of other programs and make you most likely to get featured given that there are employees at iTunes listening.

Use your ears. If it sounds great, then it probably is. Invest in a good mic. I advise the Audio Technica ATR 2100 and an excellent introduction USB mic. If you desire to buckle down, invest in a good USB blending board (I use a Mackie ProFx8) and a vibrant mic (I utilize the Shure SM7B which is a basic broadcast mic used by Marc Maron).

Each of our episode show notes had more than 500 words and some rank extremely high up on Google bringing us listeners through search. I like this Gimmick. These are easy to register for and worth checking out to see if there are chances to be spoken with. It's likewise an easy way to find podcast visitors if you're looking for a professional on a particular subject.

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It's likewise a simple way to discover podcast visitors if you're searching for a professional on a particular topic. It works well to accelerate development, but it can result in burn out. We began with producing an episode once a week for the first 8 months. Then in May of 2014, we try out doing a daily episode for the next 31 days and our downloads exploded (network marketing truth podcast).

Daily can be very great for earning money however I don't advise it any longer - podcast definition in marketing. It's overwhelming. I like the concept, but more as a means for exclusive content as a free gift to people who register for your email list. Marc Maron creates two-minute video clips to promote each episode with simply a simple still image.

I won't be doing this, however I'm not against it. Sure, why not. As long as you have creative control over your program. Lame, but easy enough. I would only advise this if you're extremely passionate and delight in getting involved in Facebook Groups or Online forums based upon your subject. I'm not much of a writer and find a difficult time with this, so for me, it's not worth the misery of writing.

This one is a no-brainer. Probably will not get you much, however simple enough to do as soon as and leave it alone. From experience, I can tell you that Reddit is the just great source on this list. StumbleUpon can draw it, Pinterest is the wrong crowd, and Google+ is dead. Yes, however make them yourself instead of utilizing the Javascript-heavy ones offered by each social networks network.

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If you're not offering something with a direct ROI, prevent this. marketing podcast science fiction fantasy. Too costly. I'm not just a fan of spending for fans. There is this notion that the more evaluations your podcast has, the greater you are ranked in iTunes. Nevertheless, there is no tested correlation. In fact, outdoors research studies done by Libsyn (podcast hosting software application) recommends that evaluations hold little weight as compared to striking the "Subscribe" button.

What that means is you need to absolutely get more evaluations since, in turn, that will assist you get you more subscribers (marketing genius podcast seth price). Podcasts like Serial or S-Town do well due to the fact that each episode makes you wish to listen the next one. The program LOST was notorious for leaving cliffhangers with the guarantee that they 'd be solved in the next episode, so naturally, you 'd tune in.

John Lee Dumas left a review on our podcast. I do not think he ever heard a single episode (fuel marketing podcast). He put his program name therein. I don't truly see the worth in this. Sure, get out of your comfort zone and promote. I would not speak solely to promote your podcast though.

But speaking with build up your individual brand is a good concept, especially if you're spent for it. Yes, get out of the podcast studio and meet your fans. This is life-changing and had a profound affect on me as a podcaster. podcast marketing plans webpagefx. If you're attempting to build a blog/podcast, you should be collecting e-mails.

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Provide options. Deal them exclusive material for signing up, like perk episodes or videos. Usage Mailchimp. It's totally free in the beginning. Create something special for your favorite podcasts. I remixed The Fizzle Show style music as a metalcore tune (as you understand, I'm a fan of metalcore) and created the theme music for The $100 MBA Show and Podcast Motion. This settles in word-of-mouth promotion. App shops are simply another directory. I don't believe it deserves the time and cash to develop an app to promote a podcast unless you were earning money on it. The marketing overlap appears quite low. I believe creating an online street team is a fantastic idea.

Develop banners they can install by themselves websites. b2b marketing leaders podcast. This is simple enough to include your program notes. We did this for all of our episodes however saw very little activity from them. The tweetable text has to be really great and valuable for this to work. Don't make inside jokes tweetable.

I've said this prior to and I'll say it again. Business card is dead. Don't lose the cash. I believe it's an excellent idea to hand out cool boodle to your listeners. They will be blown away by this gesture making them more faithful to your program. Constantly look to construct brand name ambassadors.

We believed long and hard about doing this and our listeners wanted us to. I say go all out. I doubt anybody has actually ever seen someone using a t-shirt of a podcast and began listening to it. It's a good concept to provide t-shirt totally free to your listens to construct a loyal army of word-of-mouth promoters.

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I'm grateful you made it through. How do you feel? Are you delighted? Do you have a strategy? I understand I'm pumped and all set to begin promoting!. Keep in mind, we're all pals here. Let's assist each other out and make podcasting even bigger. When we ban together, it assists everyone. founder of emo hour podcast, multi-media marketing strategist, freelance writer.

I do not have a shitty list to offer. Just delight in an e-mail every now and then. You concur to get e-mails from Matt Giovanisci. I'll appreciate your privacy and unsubscribe whenever.

There are tons of various methods to promote a podcast. Some are relatively simple and don't require a lot of effort, while some may take a bit more time. I've tried to include a variety of various podcast marketing tactics so that you can decide on what makes good sense for you.



Contents Sounds easy however new subscribers are the most important aspect in ranking higher in Apple Podcasts (previously iTunes). It likewise implies listeners will instantly down new episodes when they're released. marketing podcast for infosec business owners. Apple Podcasts is the huge player however Spotify and Google are quickly picking up speed as the go-to place where people find and listen to podcasts.

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